[Feb 18, 2024] BraindumpStudy 410-101 dumps & Facebook Certification sure practice dumps [Q32-Q50]

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[Feb 18, 2024] BraindumpStudy 410-101 dumps & Facebook Certification sure practice dumps

Facebook 410-101 Actual Questions and Braindumps

Becoming a Facebook Certified media buying professional provides a competitive advantage to the candidate in the digital marketing industry. Facebook Certified media buying professional certification demonstrates the candidate’s expertise in Facebook media buying, which is a valuable asset for any organization. Facebook Certified media buying professional certification also adds credibility to the candidate’s resume and can lead to new job opportunities and career growth.

Facebook 410-101 certification exam is a comprehensive test that covers all aspects of media buying on Facebook. 410-101 exam consists of 50 multiple-choice questions, and candidates are given 75 minutes to complete it. 410-101 exam is available in English, Spanish, Portuguese, French, German, Italian, Indonesian, Japanese, Korean, Simplified Chinese, and Traditional Chinese. Facebook Certified media buying professional certification is valid for one year, after which the candidate must renew it by taking the exam again. The Facebook Certified Media Buying Professional certification is a valuable credential that can help individuals advance their careers and demonstrate their expertise in the field of Facebook advertising.

NO.32 You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

FL@VOR can’t be used, you should use FLAVOR.

You should not have any issues with naming the fan page FL@VOR.

FL@VOR can’t be used, you should use fl@vor.

FL@VOR can’t be used, you should use flavor.

You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn’t reject it.

NO.33 Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

You should change the ad type to sequential messaging.

You should change the placement to include Facebook.

You should change the target market to females.

You should change the bidding to reach and frequency.

NO.34 You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

You should add them as administrators of your Business Manager in order to manage your digital assets.

You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.

You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

You should look for the agency’s employees’ Facebook personal profiles and add them to your Facebook accounts.

NO.35 You’ve launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they’ve only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

Your ad set is not active.

Your ads within the ad set were not approved.

You’ve reached the limit of the campaign.

Your ad is scheduled for a future date.

The ad set audience is too large.

NO.36 What are some of the benefits of using “Reach and Frequency” buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

Predictability and control over frequency.

Predictability and control over reach and CPM.

Include Instagram as placement.

Define how much you want to spend each day.

Launch marketing campaigns to customer databases.

NO.37 You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

Always include the country code as part of your customer’s phone numbers.

Always include your customers’ countries in their own column in your file.

For customer lifetime value rate your customers on a ranking from 1-10

Include only customers with highest value order for best performance.

Convert different currencies into the same one.

Explanation
The two most important tips are:
* Always include the country code as part of your customer’s phone numbers, even if all your data is from the same country.
* Always include your customers’ countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you’re going to send us the data for use in a value-based Lookalike Audience:
* Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a
1-5 rating system. Don’t send us data where they’re rated as a 5, 2 and 1, respectively. This doesn’t work because the value isn’t proportional to the ranking. In other words, the $100 customer was factored by
20, but the $10 customer was only factored by 5 and the $1 customer wasn’t factored at all.
* Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.
You rank them from 1 to 100. This doesn’t work because value isn’t proportional here either. It tells us if one customer is more valuable than another, but doesn’t account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
* Don’t provide only your highest value customers. Instead, include a broad range. Without this range, we can’t hone in on what might distinguish an average customer from a great one.
* Don’t include negative numbers to denote negative value or undesirable customers. We can’t use rows that contain numbers like that.
* If your value is in the form of a currency, make sure it’s all the same currency or is converted to the same scale before uploading. We don’t currently normalize for different currencies.
* Decimals that denote cents are acceptable, but don’t use any other punctuation marks and/or separators.
We can’t use rows that contain them.

NO.38 You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

Your community manager should add the new employee to their personal Facebook profile.

Your community manager won’t be able to add the new employee to your accounts since employee roles are not allowed to add users.

Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.

NO.39 A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

Connect the branding in your client’s ad with that of the landing page.

Delete all excessive pop-ups in the landing page.

Add a thank you page to the landing page.

Present offer upfront in your ad copy and creative.

NO.40 You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

Campaign #1 has the highest ROAS of 63.20

Campaign #2 has the lowest ROAS of 1.87

Campaign #3 has the lowest ROAS of 1.87

Campaign #2 has the lowest ROAS of 1.72

Campaign #3 has the lowest ROAS of 9.95

Campaign #3 has the highest ROAS of 63.20

NO.41 You’ve been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It’s 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

You can go into the ad-set and just change the audience.

You need to build a new ad-set with the different audience.

You need to cancel current ad set and launch a new ad set with the fix.

NO.42 You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client’s brand safety requirements?
Choose only ONE best answer.

You can’t block mature content from any Facebook placement platform.

You need to change the in-stream video to Audience Network or Instant Articles.

You should just block both mature and dating content categories from your in-stream video placement.

You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

You should add more content categories such as gambling into the content categories blocked.

NO.43 A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They’ve build a core audience with the following characteristics:
– Female
– Age range 25-45
– Geographic area United States and Canada
– Interest in fashion and high heels
– Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

Increase age range to 20-60

Include Mexico in countries being targeted

Include interest in shoe sizes 32-28

Take out the “red color” interest

Take out “Canada” from geographic targetting

NO.44 An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

You should stop using the audience where you are spending 20% of the budget.

You should unify both audiences into one, as your ad sets are competing with each other.

You should stop spending more money on the audiences where you have spent 80% of the budget.

You should continue running the ads, as they are working properly.

NO.45 What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

Measure lift in sales using partner-based ROI measurement solutions.

Measure and compare the effectiveness of advertisers’ marketing channels in terms of contribution to sales, efficiency, and ROI.

Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.

People-based multi-touch attribution reporting across all publishers, including Facebook.

NO.46 Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.

You could build reach campaigns and estimate how much it would cost you to run the campaigns.

You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.

There is no way of knowing on Facebook how much it would cost to reach both audiences.

NO.47 A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You’ve done your research and came up with two core/saved audiences:
Audience #1
– Age below 20 years
– Interest: fashion and 3 specific high-end fashion brands
– Education: Master Degree Completion and College Completion
Audience #2
– Age below 20 years
– Interest: fashion and 2 specific high-end fashion brands
– Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

Delete Audience #2 and run ads on Audience #1.

Change Audience #1 interests to something different that still appeals to apparel.

Merge both audiences and run the campaign only on one audience.

NO.48 You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

You build a video engagement audience with a scale of 1.

You build a video engagement audience with a scale of 10.

You build a website pixel audience with a scale of 10.

You build a fan page engagement audience with scale of 10.

You build a video engagement audience with a scale of 4.

NO.49 You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

Reach objective

Video Views Objective

Brand Awareness Objective

Video Engagement

Video Completion Objective

NO.50 Your client in France would like for you to run a post engagement campaign for 10 days. They’ve allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

You need to increase the budget to $50 in order to optimize for daily budget.

You should increase lifetime budget to $75 in order to meet minimum requirements.

Post engagement objective campaigns need a minimum of $4 a day.

There is no need to make any changes to their campaign.