Updated Mar 13, 2026 Certification Exam Marketing-Cloud-Intelligence Dumps – Practice Test Questions [Q24-Q40]

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Updated Mar 13, 2026 Certification Exam Marketing-Cloud-Intelligence Dumps – Practice Test Questions

Updated Verified Marketing-Cloud-Intelligence dumps Q&As – Pass Guarantee or Full Refund

Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:

Topic	Details
Topic 1	Data Fusion: This topic focuses on the use cases and properties of Data Fusion, equipping marketing professionals to merge datasets effectively for comprehensive marketing insights.
Topic 2	Harmonization Best Practices: Salesforce marketing professionals will analyze harmonization methods, properties, and their advantages and disadvantages, enhancing skills for optimizing data consistency across platforms.
Topic 3	General Functionalities: In this topic, Salesforce marketing professionals will explore core functionalities of Marketing Cloud Intelligence. It measures understanding of platform features critical to data-driven marketing strategies and insights.
Topic 4	Mapping: Marketing professionals will focus on Marketing Cloud Intelligence ingestion capabilities, assessing knowledge of data mapping processes and outcomes critical to efficient data organization.
Topic 5	CRM: This topic tests knowledge of CRM properties and their behavior within Marketing Cloud Intelligence. This knowledge is crucial for syncing customer relationship data with marketing campaigns.
Topic 6	Data Update Permissions: This area tests knowledge of permissions and settings related to data updates. It includes understanding parent-child setups and managing the “Source of Truth” for data accuracy.
Topic 7	Design Feasibility: This area evaluates the ability to identify valid and invalid solutions from solution design diagrams, ensuring effective and scalable platform designs.
Topic 8	QA Ability: This section focuses on common QA steps for various scenarios, enabling Salesforce marketing professionals to ensure data quality and platform performance.

NEW QUESTION 24
An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field ‘Color’. As can be seen, it is extracted from the Creative Name (after the ‘#’ sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A Harmonized dimension was created via a pattern over the Creative Name.

A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)

An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.

An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.

NEW QUESTION 25
Your client provided the following sources:
Source 1:

Source 2:

Source 3:

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from ‘Media Buy Name’ in source1 The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Which two options will meet the client’s requirement and enable the desired view?

Custom Classification: 1
Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name.
Source 2: ‘Product’ will be mapped to Custom Classification key and ‘Product Group’ to a Custom Classification level. Exam Timer Source 3: ‘Product will be mapped to Custom Classification key. Came

Overarching Entities:
Source 1: custom classification key will be populated with the extraction of the Media Buy Name.
Source 2: ‘Product’ will be mapped to Product field and ‘Product Group’ to Product Name.
Source 3: ‘Product’ will be mapped to Product field.

Parent Child:
All sources will be uploaded to the same data stream type – Ads. The setup is the following:
Source 1: Media Buy Key — Media Buy Key, extracted product value – Media Buy Attribute.
Source 2: Product – Media Buy Key, Product Group — Media Buy Attribute.
Source 3: Product – Media Buy Key.

Harmonization Center:
Patterns from sources 1 and 3 generate harmonized dimension ‘Product’. Data Classification rule, using source 2, is applied on top of the harmonized dimension

NEW QUESTION 26
An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID – links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category – links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client’s requirements for the above use case?

NEW QUESTION 27
Your client has provided sample files of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client’s requirement and set Google DV360 as the source of truth for Cost?

Unmap ‘Cost’ in Google DV360

Set ‘Inherit Attributes and Hierarchies’ as the Data updates Permissions for Google DV360

Set Update Attributes and Hierarchies’ as the Data updates Permissions for Google DV360

Unmap ‘Cost’ in Google Campaign Manager

NEW QUESTION 28
A client’s data consists of three data sources – Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:

The client would like to create a new harmonization field named “Market,” which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
“Market” is the following:
IF Media Buy Type is equal to “TypeB” or “TypeC” or “TypeD”
Return ‘Europe’
ELSE
Return ‘Rest Of The World’
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?

Mapping Formulas

Calculated Dimension

Patterns

vLookuP

NEW QUESTION 29
What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

When a data stream type ”CRM – Leads’ is created, another complementary ‘CRM – Opportunity’ is created automatically.

Pacing – daily rows are being created for every lead and opportunity keys

No mappable measurements – all measurements are calculated

The data is stored at the workspace level.

NEW QUESTION 30
Aclient’s data consists of three data streams as follows:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?

Data Stream A

Data Stream C

Any of the data streams can technically be the parent

Data Stream B

NEW QUESTION 31
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

NEW QUESTION 32
Which two statements are correct regarding LiteConnect?

It does not require any identification of entities, keys or any other categorization.

The dataset does not conform to the standard data model

All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.

Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.

NEW QUESTION 33
Your client would like to create a new harmonization field – Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found – a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

The above Patterns setup will not work for this use case.

The solution will work – the client will be able to view Exam Topic with Email Sends.

Only if 5 different Patterns are created, from 5 different fields – the solution will work.

The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

NEW QUESTION 34
A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions

Creative Name, Impressions, Analyzed Impressions

Media Buy Name, Impressions

Media Buy Type, Analyzed Impressions

NEW QUESTION 35
An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

LEFT(EXTRACT(csy[‘campaign_name]],~’,0),3)

EXTRACT(csv[campaign_name!;@’,1)

EXTRACT(csv[campaign_name’],-,0)

EXTRACT(EXTRACT(csv[‘campaign_name]]/@’,1),-,0)

LEFT(EXTRACT(csv[campaign_name’}/-‘,1),3)

NEW QUESTION 36
A client’s data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the “Override Media Buy Hierarchies” checkbox be set in order to meet the client’s requirements?

It should be checked in Data Stream C

It should not be checked in any of the three Data Streams.

It should be checked in Data Stream B

It should be checked in Data Stream A

NEW QUESTION 37
A client provides the following three files:
File A:

File B:

File C:

File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:

Which proposed solution would cause a false connection between the two files?

Custom classification

Data Classification

VLOOKUP in Data Stream B. Vlookup will return “Day” and “Installs”

VLOOKUP in Data Stream C. Vlookup will return “MB Name”

NEW QUESTION 38
A client’s data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client’s requirements, what is the total Impressions value for Campaign Key ‘CK_3’?

N-A

100

300

150

NEW QUESTION 39
Your client is interested in ingested the below file to a new generic data stream type:

The field ‘Meeting Code’ was mapped to the main entity key. ‘How should the ‘Room Number’ be mapped?

An attribute of ‘Meeting Code’

A custom metric and set aggregation to AUTO

A custom metric and set aggregation to SUM

A separate entity key

NEW QUESTION 40
Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?