[Jul-2023] Pass Facebook 410-101 Tests Engine pdf – All Free Dumps [Q68-Q89]

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[Jul-2023] Pass Facebook 410-101 Tests Engine pdf – All Free Dumps

Facebook Certified media buying professional Practice Tests 2023 | Pass 410-101 with confidence!

Facebook 410-101 certification is an excellent opportunity for individuals to enhance their skills and knowledge of Facebook’s advertising platform. Facebook Certified media buying professional certification provides a competitive advantage in the digital marketing industry and can lead to new job opportunities and career growth. Facebook provides a range of resources to help candidates prepare for the certification exam, and passing the exam demonstrates the candidate’s proficiency in media buying on Facebook.

NO.68 You’ve been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You’ve set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You’ve spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

Change the optimization to daily unique reach.

Include Audience Network as additional placement

Add three new images into the ad set

Change optimization from standard delivery to accelerated delivery.

Change the campaign objective to engagement.

NO.69 Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They’ve just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

Fan Page

Website with no pixel

Customer Database

Email Database

Saved/Core Audiences

NO.70 You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

You should bid for CPM and measure conversions.

You should bid for conversions and measure impressions.

You should bid for clicks and measure impressions.

You should bid for installs and measure impressions.

You should bid for impressions and measure impressions.

NO.71 You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

You should run conversion ads targeted at women only.

You should run traffic ads targeted at the entire customer database.

You should run interaction posts to bring awareness to the new customer base.

You should run traffic ads to the customer base but focused on female users.

NO.72 Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

It enables you how well your ads works with real people

It provides global cross-environment coverage.

It provides a holistic marketing and measurement at scale

It allows me to measure only Instagram attribution

NO.73 Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

You set up multiple Fan Pages for each country.

You set up a Global Page for international presence and then create a location for each country.

You can’t set up multiple Fan Pages into one account on Facebook currently.

You build one Fan Page and then go to Facebook and create multiple locations.

NO.74 Which strategy should you recommend to meet the client’s goals?
Choose only ONE best answer.

Interest and lookalike audiences.

Custom Audiences and Carousel.

Audience Network and Custom Audiences.

Custom audiences and Lookalike audiences.

NO.75 What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

Your Facebook page fans.

People interested in music.

People from your customer database.

A custom audience based on your website visitors.

All audiences you need.

NO.76 You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client’s brand safety requirements?
Choose only ONE best answer.

You can’t block mature content from any Facebook placement platform.

You need to change the in-stream video to Audience Network or Instant Articles.

You should just block both mature and dating content categories from your in-stream video placement.

You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

You should add more content categories such as gambling into the content categories blocked.

NO.77 You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

Open a new Fan Page for each location.

Open a Global Fan Page.

You are not able to set up franchise locations on Facebook.

Open one Fan Page with multiple locations.

NO.78 You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

Percentage point lift, message association, and cost per click.

Percentage point lift, message association, favorability, and cost per click.

Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

Cost per click, cost per mile, percentage point lift, and video views.

NO.79 What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

Placement

Date Range

Breakdown

Reports

Ad Sets

NO.80 What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

Whether you use Facebook Manager or the Fan Page to run ads.

Facebook Auction.

Advertiser changes in audience, budget, placement, schedule, and optimization goals.

Pacing system you set up.

NO.81 What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

Actions happened 28 days after someone viewed your ad

Actions happened 1 day after someone viewed your ad.

Actions happened 28 days after someone clicked your ad.

Actions happened 28 days after someone viewed your ad.

NO.82 You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

Yes, but only if they are also employees of the Business Manager Account.

No, since they are employees and not administrators at the Business Manager Account.

NO.83 You’ve created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client’s Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

You create a new Facebook pixel on your Business Manager

You add your Community Manager as Analyst to your client’s Ad Account.

You add your Community Manager as Admin to your client’s Business Manager

Your community manager should have access to all the tools since he is an analyst in your client’s add account.

You need to assign the ad account to your client’s pixel.

You need to make sure your community manager has the correct access level on your client’s ad account.

NO.84 Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

The eCPM for the impression campaigns will only take into account the advertiser bid per impression.

The expected CPM can’t be compared between the impressions and video views campaigns.

The eCPM for the video view campaign will include an additional component of the estimated click-through rate.

The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.

NO.85 What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

Fan Page

Ads Manager

Power Editor

Facebook Marketing Partner

NO.86 What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

Measure lift in sales using partner-based ROI measurement solutions.

Measure and compare the effectiveness of advertisers’ marketing channels in terms of contribution to sales, efficiency, and ROI.

Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.

People-based multi-touch attribution reporting across all publishers, including Facebook.

NO.87 What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

Facebook pixel helper

Facebook Custom Audiences

Business Manager’ Pixel Data Source

Facebook Analytics Tools

NO.88 You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

You should include people who have made purchases in the past 12 months and past 6 months.

You should exclude people who have made purchases in the past 6 months.

You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.

You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.

You can’t build this type of audience or segmentation.

NO.89 Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

The community manager should select the boosted post, change the image and re-launch the campaign.

The community manager needs to post a new image and create a new campaign with a $20 budget.

The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.

The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.

Facebook 410-101 certification exam is an essential credential for professionals who want to demonstrate their proficiency in media buying on the Facebook platform. Facebook Certified media buying professional certification provides individuals with a competitive edge in the job market and validates their skills and expertise in Facebook advertising tools and features. Whether you are just starting in digital marketing, or you have years of experience, the Facebook 410-101 certification is an excellent way to showcase your skills and enhance your career prospects.

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